Why I created Profit Ladder
The backstory behind the system that changed everything…
About Jay Melone
In 2017, I was seven years into operating a 35-person digital agency. We had been squeaking by on razor thin margins since day one. Never more than 90 days out from having to close our doors.
Maybe I picked the wrong business. But I kept at it, tirelessly.
No time for anything else - family, fun, nothing. My sleep was in the toilet. I barely saw my kids. This was not the vision I had when deciding to go into business for myself.
Running my company had become a shitty, self-imposed job. Except, I was making one quarter of my peers in corporate America with triple the stress.
At the end of 2015, approaching full-on burnout, my 24/7 work routine landed me a divorce.
Living the dream, right?!
By 2020, I’d had enough. I spent the next 3 years turning our complicated, custom services into simple, productized offers clients actually wanted to buy. Offers that were so good, clients upsold themselves on our premium services.
We called it the Reverse Flywheel, and it changed everything…
1,810% profit growth (yes, you read that right)
$80K in productized offer sales
$1M+ in high-ticket service revenue
Offers that worked for me
A business that finally felt scalable
Now, I help other consultants and agencies build the same flywheel.
Not a job that drains you. A business that runs on clear, strategic offers… with leverage, healthy revenue, and plenty of time to spend not working.
I'm Jay Melone.
Founder @ Profit Ladder.
Welcome to Profit Ladder
Here to help you turn your expertise into offers that sell…
without all of the chasing, endless content creation, and sending proposals that get ghosted.
If you run a consultancies or agency owner, you know the drill…
You deliver great work. Then hustle to find the next client.
Marketing and sales eat up your energy. Revenue stays unpredictable. Growth hits a ceiling.
That’s where my Offer Accelerator comes in.
We’ll work together to:
→ Fill your funnel with best-fit clients
→ Shorten your sales cycles
→ Sell without customizing every proposal and project
→ Create multiple revenue streams
It’s the same approach and system that helped me scale my own consulting business… and now hundreds of other business owners I’ve worked with.
And so that’s the mission… to give some support to fellow service providers who want to build healthy, profitable businesses where do they great work, make good money, and have time to enjoy it all.
Let’s build your revenue engine
Tired of chasing and ready to sell and scale with better offers?? Let’s get started…
We'll focus on what actually drives revenue and builds momentum.