Why I created Profit Ladder

The backstory behind the system that changed everything…

About Jay Melone

In 2017, I was seven years into operating a 35-person digital agency. We had been squeaking by on razor thin margins since day one. Never more than 90 days out from having to close our doors.

Maybe I picked the wrong business. But I kept at it, tirelessly.

No time for anything else - family, fun, nothing. My sleep was in the toilet. I barely saw my kids. This was not the vision I had when deciding to go into business for myself.

Running my company had become a shitty, self-imposed job. Except, I was making one quarter of my peers in corporate America with triple the stress.

At the end of 2015, approaching full-on burnout, my 24/7 work routine landed me a divorce.

Living the dream, right?!

By 2020, I’d had enough. I spent the next 3 years turning our complicated, custom services into simple, productized offers clients actually wanted to buy. Offers that were so good, clients upsold themselves on our premium services.

We called it the Reverse Flywheel, and it changed everything…

1,810% profit growth (yes, you read that right)
$80K in productized offer sales
$1M+ in high-ticket service revenue
A funnel that filled itself
A business that finally felt like mine

Diagram illustrating a reverse flywheel model for a business offer, showing three scoped offers with magnified magnifying glass icons. The diagram includes an area labeled 'Signature offer' and shows various components like design sprint facilitation, problem framing, problem prioritization, and assessments. It features icons for shopping carts, magnifying glasses, and expressions of monetary value, culminating in a total value of $1.1 million and wedge offer prices of $80,000, $300,000, and $750,000.

Even after stepping away to launch Profit Ladder, that engine still runs.
New leads. New sales. Every week.

(for a business I’m no longer actively operating)

Now, I help other consultants and agencies build the same flywheel.

Not a job that drains you. A business that runs on clear, strategic offers… with leverage, healthy revenue, and plenty of time to spend not working.

A smiling man with glasses, a beard, and a bald head, wearing a light blue collared shirt, posing against a gradient background transitioning from teal to dark blue.

I'm Jay Melone.

Founder @ Profit Ladder.

Sketch of a person sitting with headphones, possibly DJing or working on music.

Welcome to Profit Ladder

Here to help you turn your expertise into offers that sell…

without all of the chasing, endless content creation, and sending proposals that get ghosted.

If you're a consultant or agency owner, you know the drill…

You deliver great work. Then hustle to find the next client.  Marketing and sales eat up your energy. Revenue stays unpredictable. Growth hits a ceiling.

That’s where Profit Ladder comes in.

We’ll work together to:

→ Fill your funnel with best-fit clients
→ Shorten your sales cycles 
→ Sell without customizing every project 
→ Create multiple revenue streams 
→ Earn more — with more freedom

This isn’t theory. It’s the same system that helped me grow my agency’s profit by 1,810%.

Now, I’m on a mission to help you and 100,000 others do the same: Building businesses that are wildly profitable and built around the life you want.

Let’s build your revenue engine

Tired of chasing and ready to grow with a smarter, clearer offer? Let’s get started…

We'll focus on what actually drives revenue and builds momentum.